For years now, Black Friday and Cyber Monday have reigned supreme as the biggest shopping days of the year – and they’re only getting bigger. Nowadays, ‘Black Friday/Cyber Monday’ encompasses the majority of the latter half of November, with corporate giants celebrating the event for weeks before the actual day. For retailers, this boom in sales can pose a logistical challenge, especially as so much of our trade has moved online. So how can we use technology to make the most of this busy shopping period?
Intelligent CXO spoke to 10 industry experts to gain their knowledge and advice on what businesses should be doing to bolster their offerings and avoid looming online threats on Black Friday and Cyber Monday. Our CEO, Hugh Scantlebury, features.
