Black Friday is one of the biggest shopping days on the calendar. This year is looking like no exception, with shoppers expected to splurge £3.38m per minute, and weekend sales set to hit a record £9.148bn.
The surge in demand presents a huge opportunity for retailers to boost sales and attract new customers. However, the sheer number of orders can cause problems even for well prepared retailers.
Ecommerce Age spoke to seven industry experts, including our CEO Hugh Scantlebury, about how retailers can bolster their offerings, and take full advantage of all the opportunities that Black Friday presents.